Retail Visuals
Merchandising, Planograms, Digital Editing
In-Store Merchandsing
Ohio University | Buckle
Merchandise Coordinator | Sales & Management Internship
As the Merchandise Coordinator at Ohio University, I design and execute engaging in-store displays to enhance the shopping experience and drive sales. My role involves visual merchandising, product placement, and trend forecasting to align with customer preferences. (pictured below)
During my Sales & Management Internship at Buckle, I applied these skills to optimize floor sets, create compelling displays, and implement strategic merchandising techniques that increased customer engagement and sales performance.
(pictured right)
Shelve/Store Layouts
Planograms
Jefferson Market | 2023-2025
At Jeff Market, I developed strategic planograms and digital shelf layouts to optimize product placement, improve customer navigation, and enhance store efficiency. To support our expanding retail area, I designed new shelving layouts that maximize space while maintaining a cohesive shopping experience. Additionally, I digitalized shelf plans, creating visual guides for 300+ employees to ensure accurate and consistent product placement across all departments. By integrating data-driven merchandising strategies with digital tools, I improved restocking processes and improved overall store organization.
Courses: Digital Fashion Communication | Foundations of Aesthetics
Clothing Line Development | Retail Space
Digital Editing
Clothing Line: Modern Renaissance –
Inspired by the contrasts of the Renaissance era and modern innovation and using Adobe Photoshop, I designed a clothing collection that merges delicate lace with industrial chainmail, creating a bold juxtaposition of soft and strong, historical and futuristic. This collection redefines elegance by balancing romantic detailing with structured metallic elements, offering a fresh take on contemporary fashion.
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Retail Space Concept: Capsule Wardrobe Boutique –
Alongside my clothing line, I developed a CAD retail space using Google SketchUp, envisioning a boutique dedicated to capsule wardrobes and minimalist essentials. This space reimagines the shopping experience, blending calm, nature-infused aesthetics with functional fashion retail.
ReVogue
New Store Concept
Course: Retail-Merchandisng Strategy | Spring 2024
Developed and visually merchandised a unique store concept, ReVogue—a thrift and vintage boutique featuring the Fab Lab, an interactive workspace equipped for upcycling and hands-on learning. This concept promotes sustainability and creativity by encouraging customers to repurpose clothing. My contributions are showcased to the left, with my group and our physical presentation pictured below.
